A tourism video will help increase inquiries due to the fact YouTube is the second most popular search engine on the Internet. Over 80% of traveller’s research and book their travel online and are 144% more likely to purchase after seeing a product video than those who did not. Video thumbnails shown in universal search results have a 41% higher click through rate than plain text. A website with a video is 53 times more likely to land on the first page of Google search results. The demographic of people watching videos is evenly spread from 18-54 years of age with 6 out of 10 viewers taking action after watching an online video ad.